I'm constantly asked about how I get my images to look so sharp on social media platforms and my website. Here are four things you can start doing right now for tack sharp, beautifully displayed imagery!
Posting to Facebook
In order to minimize Facebook's image compression, you need to resize. When you're exporting your images from Lightroom, resize the image to fit the long edge to 2048 px and adjust the resolution to 72. I also sharpen the image upon export on low.
This size works great for Instagram, too!
Posting to Squarespace | The Blog
The optimal image size for images on your blog is 1500 px. All images uploaded larger than 1500 px in the long dimension are automatically downsized to this resolution. When exporting your images from Lightroom, resize the long edge to 1500 px and adjust the resolution to 72. I also sharpen the image upon export on low.
Posting to Squarespace | A Slideshow
The optimal image size for a slideshow gallery is 2880 px. (See the scrolling images on my homepage as an example.) When exporting from Lightroom, resize the long edge to 2880 px and adjust the resolution to 72. I also sharpen the image upon export on low.
Do you use Squarespace? Join the Squarespace Photographers Facebook Group for lots of great info!
Before posting images to my website or my blog, I use JPEGmini Pro in order to optimize my images for a faster load time. The software reduces the file size of your photos (up to 80%), while preserving their full resolution and quality.
The software also includes a plug-in for Lightroom and a Photoshop extension. When you export your photos directly from Lightroom or Photoshop, they will be automatically optimized by JPEGmini to the lowest file size possible without sacrificing quality.
Your images will load quickly and beautifully to your blog!